This short-term insurance product is exclusively aimed at the professional market segment. The product was designed specifically with the needs and psychological make-up of the professional in mind, and offers the professional certain unique benefits, with which existing products cannot compete.
On the basis of its superior characteristics relative to the competition, it is expected to create a “sense of belonging” among professional people.
The underlying principle is to enable the professional to share in the benefits of the profitability of this market segment.
The professional’s current broker (if qualifying) will be able to place the professional’s business with InsurancePlusWorld. The recent trend towards eliminating the broker (Insurers Direct Marketing Initiative) will accelerate the marketing of the product. With InsurancePlusWorld, the brokers will have a safe haven to place and keep their professional client's business. The client, on the other hand, will have the benefit of being able to work with the same broker, while enjoying the benefits of a superior product.
|
